I’m an accomplished designer of beautiful, useful and accessible digital products and experiences.
I worked as a Senior Interaction Designer at Google, Principal Product Designer at The New York Times and Associate Art Director at New York Magazine, to name a few.
- My work has been awarded by the Webbys, Society for News Design, Apple, ASME, and The One Club for Creativity
- “Andrei is talented, humble, supportive, hard-working…” —from an anonymous colleague
Work samples
Improving the shopping experience at Google.
I led the design of impactful advertising features focused on deals, loyalty, consumer trust and format evolution. By securing executive support and mentoring junior designers, I promoted team excellence and aligned our efforts with business goals, achieving positive results.
- Partnered with designers, directors, product managers, engineers, and UX researchers to investigate and implement new features for Google Ads
- Results increased user engagement, improved sentiment, and positive metrics for Google
My redesign and prototype of the desktop ad carousel.
Some of my wireframe study exploring desktop ad count and size.
There was no modern source of truth for the desktop ad modules so I built it in Figma to increase efficiency and improve standardization for the team and org.
Given the success of the new SRP ad carousel, I designed a version for the image search results tab.
My new ad typescale, metadata and swatch features.
Dark mode with the ad metadata feature I designed.
Loyalty program promo in ad unit I designed.
Transforming The New York Times to digital-first.
I created the initial product design system for the New York Times digital products, many versions of the core iOS and Android apps, features for the mobile and desktop website, designed internal products and programs, and more.
- Delivered exceptional design and user experience while maintaining brand consistency, usability, and accessibility
- Collaborated with other designers, product owners, engineers, editors in the newsroom, as well as the marketing and advertising departments
- My work helped to significantly increase readership, registered users and subscriptions
I led the design of the first version of the NYTimes product design system.
My app redesign included new styles I created to enhance storytelling.
My redesigned web share sheet to make sharing easier and consistent. Also: Gift articles.
I pitched, co-authored, designed and built this Apple News article.
My iPad news app design with news package.
I redesigned The New York Times Stylebook internal website, making it far more usable and legible for the modern-day newsroom. Read my post about it.
Extending New York Magazine beyond New York.
I was privileged to enhance this iconic brand’s online presence by designing page templates, user interface elements, newsletters, feature branding, as well as creating numerous illustrations and infographics.
- Collaborated with product, engineers, editors, IA/UX and visual designers to create elegant and usable design solutions
- Results increased user engagement, registered users and ad impressions
My design of the Restaurants section page.
My Home Design page design.
My v2 design of NYMag’s culture calendar.
My design of Vulture’s Anticipation Index page.