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Made in New York Andrei on LinkedIn
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Senior Interaction Designer, Ads, October 2021–current
Closely partner with other designers, directors, product, engineering and UX researchers to explore and deliver new features for Google Ads, Focused on deals, loyalty and trust within the advertising space, now focused on format evolution. Create decks for leadership to review work, co-run design sprints, and mentor junior designers. Collaborate with other teams for a holistic Google ads/shopping experience.
Principal Product Designer, Audience, June 2020–October 2021
Executive Creative Director, Cross Product, February 2018–June 2020
Creative Director of News Products, March 2016–February 2018
Product Design Lead, Mobile, December 2014–March 2016
Digital Designer, September 2012–December 2014
Focused on the NYT core iOS and Android apps, the mobile web site, the desktop site, internal sites and communications, and NYTimes off-platform. Worked to ensure world-class design and user experience, brand consistency, usability and accessibility. Collaborated with other designers, product owners, developers, and editors in the newsroom, as well as the marketing and advertising departments. Managerial duties included overseeing and mentoring junior designers. Organized inspirational guest speakers to share their work with the team (Andy Clymer, typographer; Swoon, artist; Steve ESPO Powers, artist).
Associate Art Director, September 2011–September 2012
Senior Designer, April 2010–September 2011
Designer, May 2007–April 2010
Managed junior designers, production artists, and photo editors. Collaborated with product developers, editors, IA/UX and visual designers to create elegant/usable design solutions and visualize interactions for NYMag’s various brands (nymag.com, Vulture, Grub Street, the Cut, and MenuPages). Designed page templates, UI elements, newsletters. Created markup and CSS for pages, modules, HTML emails, and daily homepage ledes. Worked on multi-disciplinary teams in the Agile/Scrum methodology.
Sometimes spend evenings and weekends working on one-off design projects. These gigs—passion projects mainly—provide opportunities to experiment with different aesthetics and to learn new code/techniques. Welcome the chance to work with people from other disciplines, especially culture, fashion, and social justice.
Principal Designer, August 2004–May 2007
Worked on packaging design/mechanicals, design guidelines and e-newsletter/microsite design.
Collaborator, (Web) Designer; January 2003–May 2007
Partner in an independent studio working with smaller clients to develop web and print projects alongside our own socially-conscious artwork.
Art Director, June 2003–July 2004
Cover design, page layout, and illustration. This free weekly paper was produced in a 14-hour span, requiring quick decision making. Collaborated with editors and production artists to create an amusing, handsome piece of sports news and opinion.
Contributing Designer, June 2003–July 2004
Cover design, editorial layout, illustration, and production.
Freelance Graphic Designer, October 2001–June 2004
Designed signage and print collateral for various museum events.
Art Director, January 2000–November 2001
Worked with copywriters and designers to create websites, splash pages, html emails, and ad banners.
Gas Station Attendant and Tow Truck Driver, March 1996–October 1998
A formative job while in college earning my Bachelor of Science degree in Graphic Design. Pumped gas. Drove a tow truck, helping people with their broken down cars and flat tires.
Some internal awards and citations, Google, 2023
Webby Honoree for Best User Experience: Mobile Top Stories Redesign (The New York Times), December 2016
Webby Award: Mobile Sites & Apps Best Practices: NYTimes for iPhone App (The New York Times), December 2014
Webby Nominee: Mobile Web, Apps and Software—News (Handheld Devices) (The New York Times), December 2014
The Society for News Design (SND35)—Award of Excellence for iPad App Redesign (The New York Times), December 2013
iTunes App Store Best of 2013—iPad News App (The New York Times), December 2013
ASME Best Magazine Website (nymag.com), April 2012
ASME General Excellence Online (nymag.com), April 2012, March 2010, and May 2009
Young Guns 3, The One Club for Creativity (ADC) 2001
The New York Festivals finalist award, dennys.com (Lowe Lintas Interactive) 2001
Protecting Art in the Street: A Guide to Copyright in Street Art and Graffiti December 2020
NiemanLab.org “With its Maker Week, The New York Times is trying to foster teamwork and, possibly, new products” September 2016
Designing the Editorial Experience (The New York Times) January 2016
The Society of Publication Designers' (SPD) 48th Publication Design Annual (NYMag) January 2014
I.D. Magazine (The 62) January/February 2007
ROJO Magazine (The 62) July/August 2006, January/February 2006
Fresh Dialogue Six / New Voices in Graphic Design (The 62) 2006
Step Magazine “Ones To Watch” (The 62), January/February 2005
Visual Dynamic: HK International Poster Triennial, 2004
Figma, Adobe Creative Suite, Camtasia, Sketch, all those Google apps, Microsoft Office, GitHub, Standards-based HTML and CSS. Intermediate JavaScript/jQuery. Instagramming. Living in Brooklyn. Navigating the New York City subway system. Art Bus curator.
I have a few pieces to view under the “see work sample” links, but that is just the tip of the iceberg. More work is available upon request, as well as references.
Special thanks to everyone who helped me, taught me or worked with me throughout the years at these various jobs. I wouldn’t have gotten to where I am without you.
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